Another hallmark of Burberry is its instantly recognizable check pattern. First introduced in the 1920s as a lining for trench coats, the beige, black, red, and white plaid design has since become a symbol of luxury and British heritage. Today, the Burberry check is featured on everything from scarves and handbags to accessories, making it a timeless emblem of the brand's identity.

Innovation and Modernization

While deeply rooted in tradition, Burberry has consistently embraced innovation. Under the leadership of former CEO Angela Ahrendts and Creative Director Christopher Bailey, the brand became a pioneer in digital fashion. It was one of the first luxury brands to live-stream fashion shows and incorporate augmented reality into its marketing campaigns. This forward-thinking approach has allowed Burberry to maintain its relevance in an ever-evolving industry.

A Commitment to Sustainability

In recent years, Burberry has taken significant steps toward sustainability. The brand has committed to becoming carbon neutral and has launched initiatives to reduce waste and promote ethical practices throughout its supply chain. From repurposing fabric offcuts to launching eco-conscious collections, Burberry is dedicated to preserving both its legacy and the planet.

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