Since its inception in 1856, Burberry has grown to become one of the most iconic luxury fashion brands in the world. Founded by Thomas Burberry in Basingstoke, England, the brand originally focused on producing outdoor attire, particularly waterproof clothing. Burberry's innovative use of gabardine fabric, which he invented in 1879, revolutionized the industry by offering a breathable, weatherproof material that was both durable and lightweight.
One of Burberry's most significant contributions to fashion is the creation of the trench coat. Introduced during World War I, the trench coat was designed to protect British soldiers from the harsh weather conditions in the trenches. Its timeless design, featuring a double-breasted front, shoulder straps, and a belt, has made it a wardrobe staple for over a century. Today, the trench coat remains synonymous with Burberry and is a symbol of British sophistication and style.
Beyond its outerwear, Burberry has expanded its offerings to include a wide range of luxury products, such as handbags, accessories, fragrances, and ready-to-wear collections. The brand's signature check pattern, introduced in the 1920s as a lining for its trench coats, has become one of the most recognizable motifs in fashion. However, Burberry has also been cautious in its use of the pattern, periodically reinventing it to maintain its exclusivity and appeal.
Burberry's commitment to innovation extends beyond fashion. The brand has embraced digital transformation, becoming one of the first luxury brands to adopt a digital-first strategy. From live-streaming fashion shows to launching interactive campaigns on social media, Burberry has consistently pushed the boundaries of how luxury brands engage with their audiences. Its collaboration with technology companies has further solidified its reputation as a forward-thinking brand.
In recent years, Burberry has also taken significant steps towards sustainability. The brand has committed to becoming carbon-neutral and has introduced eco-friendly practices throughout its supply chain. From using recycled materials to reducing waste, Burberry is dedicated to minimizing its environmental impact while maintaining its high standards of quality and craftsmanship.
Burberry's rich history and continuous innovation have cemented its status as a global fashion powerhouse. Whether it's the classic trench coat, the iconic check pattern, or its pioneering use of technology, Burberry continues to define British elegance and luxury. To explore Burberry's latest collections, you can check out this curated spreadsheet, which highlights some of the brand's most popular products.