At just 21 years old, Thomas Burberry opened his first store, focusing on durable outdoor clothing. His breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric that redefined weatherproof fashion. This innovation quickly attracted explorers, aviators, and even military personnel—most notably, the brand's trench coats became a staple for British officers during World War I.

The Iconic Trench Coat and the Burberry Check

Burberry's trench coat, with its tailored fit and functional details like D-rings and epaulets, remains one of fashion's most enduring designs. In the 1920s, the brand introduced its now-famous tartan lining, initially used as a coat lining but later becoming a standalone symbol of British heritage. The pattern, officially registered as the "Nova Check" in the 1960s, adorns everything from scarves to handbags, cementing Burberry's place in pop culture.

Burberry in the Modern Era

Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry has bridged tradition with modern trends. The brand pioneered digital innovation, livestreaming fashion shows as early as 2010 and embracing social media to connect with younger audiences. Today, it balances its heritage with sustainability efforts, committing to carbon neutrality and ethical sourcing.

Cultural Impact and Controversies

From Audrey Hepburn in Breakfast at Tiffany's

"Burberry’s story is one of reinvention—each era reflects both its history and the spirit of the times." — Fashion Historian Edward Smith