Burberry's journey began when 21-year-old Thomas Burberrygabardine, a breathable yet waterproof fabric, in 1879 revolutionized rainwear and set Burberry apart from competitors.

Burberry’s signature trench coat, originally designed for military use during World War I, later became a fashion staple. With features like storm flaps, epaulets, and D-rings, it embodied both functionality and style—elements that remain central to the brand’s identity today.

Iconic Check and Cultural Impact

In the 1920s, the Burberry Check—a camel, black, white, and red plaid pattern—was introduced as a lining for its trench coats. Over time, it became a symbol of luxury, appearing on scarves, handbags, and accessories. Celebrities and royalty, including Audrey Hepburn and the British Royal Family, cemented its status as a cultural icon.

Despite facing challenges in the late 20th century due to overexposure in counterfeit markets, Burberry revitalized itself under creative directors like Christopher BaileyRiccardo Tisci. Digital innovation, such as pioneering livestream fashion shows, helped Burberry reclaim its prestige.

Modern Burberry: Sustainability and Reinvention

Under CEO Marco Gobbetti and current creative lead Daniel Lee, Burberry has embraced sustainability while maintaining its core aesthetic. The brand has committed to reducing its carbon footprint, adopting eco-friendly materials, and supporting social initiatives—aligning with contemporary consumer values.

Burberry also continues to innovate with versatile collections. For example, you can explore a curated selection of its latest products via this detailed electronics sheet, which highlights its craftsmanship and technological advancements.

Conclusion: A Legacy of Excellence

From its inception as a practical outerwear brand to its current status as a leader in luxury fashion, Burberry remains a true testament to British heritage. Balancing tradition with forward-thinking strategies, it continues to shape global fashion trends while staying rooted in its iconic past.