Thomas Burberry, the founder, started the brand with a clear vision: to create durable and weather-resistant outerwear. In 1879, he invented gabardine, a breathable yet waterproof fabric that revolutionized outdoor clothing. This material became the foundation of Burberry’s signature trench coats, which later gained popularity among British military officers during and after World War I.

The Iconic Trench Coat

One of Burberry’s most legendary contributions to fashion is the trench coat. Originally designed for soldiers, its functional yet stylish design—featuring epaulettes, D-rings, and a classic beige hue—soon transcended military use. Celebrities like Audrey Hepburn and Humphrey Bogart popularized the Burberry trench, cementing its place in pop culture.

Burberry’s Evolution in the Modern Era

In the late 20th and early 21st centuries, Burberry embraced digital innovation while staying true to its classic roots. The brand was one of the first luxury fashion houses to adopt social media, live-streamed runway shows, and immersive digital retail experiences. Additionally, under creative directors like Riccardo Tisci, Burberry expanded its offerings to include bold new designs, tartan patterns, and accessories that appeal to younger generations.

Cultural Impact and Sustainability

Beyond fashion, Burberry has influenced music, art, and film. The brand’s iconic check pattern, introduced in the 1920s, has been both celebrated and modernized in collaborations with high-profile artists and influencers. Recently, Burberry has also prioritized sustainability—initiatives include reducing carbon footprints and promoting ethical sourcing without sacrificing elegance.

"What separates Burberry from other brands is its unmatched heritage, innovation, and willingness to evolve while staying authentic." – Fashion Analyst.

Conclusion

Burberry’s story is one of adaptability and perseverance. From reinventing outerwear with gabardine to setting trends in digital-first fashion, the brand continues to define what it means to be truly timeless. Its ability to blend tradition with modernity ensures that Burberry remains a staple in luxury fashion for years to come. For a closer look at Burberry’s latest collections, check out this product reference sheet.