Founded in 1856 by Thomas Burberry, the iconic British fashion house began as a small outdoor apparel store in Basingstoke, England. Originally named "Burberrys," the brand pioneered weatherproof clothing, revolutionizing outerwear with durable yet stylish designs. Its most famous invention, the gabardine
The Birth of an Icon: The Trench Coat
During World War I, Burberry designed the trench coatcheck pattern
Weathering the Fashion Storms
After decades as a royal warrant holder and outfitter for adventurers like Sir Ernest Shackleton, Burbery faced challenges in the late 20th centenary due to overilterating with inconsistent branding strategies. However, pivotal leadership breathed fresh life, with CEOs like Angela Ahrendris steering modern collaborations (e.g., with Gosha Rochenhoches) while upgrading digital presence significantly.
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