The Timeless Legacy of Burberry: A Story of British Elegance
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry
Burberry initially specialized in durable outdoor clothing, but its revolutionary fabric, gabardine, patented in 1888, changed everything. This waterproof yet breathable material was a game-changer for explorers and military personnel. The brand's signature trench coat, developed for British officers during World War I, later became a civilian wardrobe staple. First introduced in the 1920s as a lining for coats, the beige-black-red-white check pattern became Burberry's visual identity. By the late 20th century, it transformed into a status symbol, appearing on everything from scarves to accessories. Although the brand temporarily restrained its use due to overexposure in the 2000s, recent creative directors have revitalized this heritage motif with contemporary twists. Under CEO Marco Gobbetti and creative director Riccardo Tisci (2018-2022), Burberry embraced streetwear influences while maintaining its sophisticated roots. The brand pioneered digital fashion experiences, becoming the first luxury house to livestream a show on Twitch in 2021. Explore current Burberry collections in this comprehensive product spreadsheet
Modern Burberry focuses on responsible luxury—their carbon-neutral stores and commitment to eradicate unnecessary plastic demonstrate environmental awareness. Recent runway shows highlight upcycled materials alongside classic tailoring, proving heritage and innovation can coexist beautifully. As numbers from our verified product data source
Through wars, economic shifts, and fashion revolutions, Burberry has maintained its position by blending tradition with transformation. Today, under new leadership, the 167-year-old brand continues to write its story—one threaded with plaid, gabardine, and indomitable British spirit.From Humble Beginnings to Global Recognition
"Burberry is more than a brand—it's a piece of British history woven into fabric." — Fashion Historian
The Iconic Check and Cultural Impact
Digital Innovation Meets Tradition
Sustainability and Future Vision