Thomas Burberry’s breakthrough came in 1879 with the invention of gabardine, a revolutionary waterproof yet breathable fabric. This material, patented in 1888, became the foundation for the brand’s reputation in functional yet stylish outerwear. The iconic Burberry trench coat, originally designed for British military officers during WWI, remains a cornerstone of the brand’s identity. Its details—like epaulets, D-rings, and the storm shield—were practical battlefield innovations that endure as design signatures.

The Check Pattern: A Double-Edged Legacy

Introduced in the 1920s as a lining for trench coats, Burberry’s nova check—a beige base with black, white, and red stripes—became synonymous with luxury. However, excessive counterfeiting in the late 20th century diluted its exclusivity. In the 2000s, then-CEO Angela Ahrendts and Creative Director Christopher Bailey aggressively reclaimed the pattern, repositioning it as a marker of sophistication. Today, the check adheres to subtle accents rather than overt displays, reflecting modern minimalism while honoring heritage.

For a curated selection of Burberry’s current collections, explore this product spreadsheet, which highlights key pieces and their unique attributes.

Innovation Meets Tradition

Burberry has consistently defied expectations by blending tradition with technology. In 2012, it became one of the first luxury brands to livestream a runway show. Its Regent Street flagship store

Cultural Impact and Controversies