The Timeless Legacy of Burberry: A British Fashion Icon
For over 160 years, Burberry1856Thomas Burberry, the brand began as a small outfitter in Basingstoke, England, specializing in outdoor attire. Little did he know that his vision would grow into a global luxury powerhouse.
From Trench Coats to Global Dominance
Burberry's breakthrough came with the invention of gabardine1879, a waterproof, breathable fabric that revolutionized outerwear. This innovation led to the creation of the iconic Burberry trench coat, initially designed for British military officers during World War I. The durable yet stylish coat soon transcended its utilitarian roots, becoming a must-have fashion item for civilians worldwide.
Throughout the 20th century, Burberry expanded its offerings while maintaining its commitment to quality. The brand's distinctive check pattern, introduced as a lining in the 1920s, became one of the most recognizable motifs in fashion history—though its popularity would later present both opportunities and challenges for the brand.
Modern Reinvention
By the late 20th century, Burberry faced challenges with overexposure and counterfeiting of its signature check. A dramatic turnaround began in the 2000sCEO Angela AhrendtsCreative Director Christopher Bailey. They modernized the brand's image while respecting its heritage:
- Streamlining product lines
- Launching groundbreaking digital campaigns
- Balancing heritage with contemporary design
Burberry Today
Today, Burberry stands as a rare example of a heritage brand that successfully transitioned into modern relevance. Under current Creative Director Riccardo Tisci, the brand maintains its British identity while embracing global influences. Recent innovations include:
- Sustainable collections using recycled materials
- Limited-edition collaborative pieces
- Expansion into full-lifestyle offerings
From classic trench coats
Discover Burberry's current offerings in their product catalog,
featuring both heritage pieces and contemporary designs that continue the
brand's legacy of excellence.