The Timeless Legacy of Burberry: A British Fashion Icon
Founded in 1856 by Thomas Burberry, the eponymous brand has grown from a small draper's shop in Basingstoke, England, into a globally recognized luxury fashion house. Renowned for its distinctive check pattern and trench coats, Burberry embodies British heritage while continuously evolving with contemporary trends.
From Humble Beginnings to Global Recognition
At just 21 years old, Thomas Burberry established his namesake brand with a focus on durable, weather-resistant outerwear. His invention of gabardine
Burberry's trench coat, with features like epaulettes and the D-ring belt, became a symbol of timeless elegance. Meanwhile, the brand's iconic check pattern, introduced in the 1920s as a lining, grew into a stand-alone trademark. This pattern faced overexposure in the early 2000s but was later revitalized under creative directors like Christopher Bailey and Riccardo Tisci, who balanced heritage with modernity. In the 1990s, Burberry struggled with brand dilution due to excessive licensing. A turnaround began in 2001 when CEO Rose Marie Bravo repositioned the label as luxury, harnessing celebrity endorsements and strategic marketing. Recent years have seen Burberry embrace digital innovation, like live-streamed fashion shows, while maintaining its classic appeal. Today, Burberry stands as a testament to adaptability in luxury fashion—honoring its roots while fearlessly evolving. Its story reflects both the challenges of brand management and the enduring power of authentic design.The Iconic Trench Coat & Check Pattern
Challenges & Reinvention