The iconic Burberry trench coat, with its distinctive check lining, became a symbol of British style and practicality. The design has remained largely unchanged over the years, a testament to its timeless appeal. Today, the trench coat is a staple in wardrobes worldwide, representing both classic elegance and modern functionality.

In addition to its outerwear, Burberry is known for its signature check pattern, introduced in the 1920s as a lining for the trench coat. Over the years, the check has adorned scarves, handbags, and even accessories, becoming an instantly recognizable symbol of the brand. Despite its popularity, Burberry decided to temporarily reduce the use of the check in the early 2000s to reposition itself as a more exclusive label.

Under the leadership of creative director Riccardo Tisci, Burberry has continued to evolve while staying true to its heritage. Tisci's innovative designs, such as the TB monogram and modern reinterpretations of the classic trench coat, have attracted a new generation of luxury consumers. The brand has also embraced digital innovation, becoming one of the first luxury brands to livestream its fashion shows and experiment with e-commerce strategies.

Burberry's commitment to sustainability is another cornerstone of its modern identity. The brand has implemented initiatives to reduce its environmental impact, including a pledge to become carbon neutral by 2022. It has also launched collections using eco-friendly materials and introduced programs to promote circular fashion.