The Legendary Story of Burberry: From Humble Beginnings to Global Icon
Founded in 1856 by Thomas Burberry, Burberry
Burberry's breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof fabric that revolutionized outerwear. This innovation laid the foundation for the brand's legendary trench coat, originally designed for British soldiers during World War I. The coat's functional details—like epaulets and D-rings—were practical for military use but eventually became signature design elements embraced by civilians worldwide. By the mid-20th century, Burberry's trench coat had transcended utility, becoming a symbol of sophistication. Worn by Hollywood stars like Audrey Hepburn and Humphrey Bogart, it cemented the brand's status in pop culture. Another defining moment came in the 1920s when the Burberry check—a camel, black, red, and white plaid—was introduced as a coat lining. Over time, this pattern became a bold statement, adorning everything from scarves to handbags. Despite its heritage, Burberry faced challenges in the late 20th century as the check pattern was overused, leading to counterfeit issues. However, reinvention under creative directors like Christopher Bailey restored its prestige by balancing tradition with modernity—think reimagined tartan designs
Today, Burberry continues to thrive by merging its rich history with cutting-edge technology. Its campaigns feature diverse voices (see photographer Tyrone Lebon's work), and sustainable practices, such as its pledge to become carbon-neutral by 2040, reflect modern values. Products like the Lola handbagOlympia silhouette
From equipping explorers like Sir Ernest Shackleton to dressing Gen Z trendsetters, Burberry’s ability to evolve while staying true to its roots explains its enduring appeal. As highlighted in this curated collection of products, every piece tells a story of craftsmanship and innovation—proof that great fashion stands the test of time.The Iconic Trench Coat and Check Pattern
Burberry Today: A Fusion of Heritage and Innovation