Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry
Burberry's breakthrough came in 1879 when Thomas invented gabardine, a breathable yet water-resistant fabric. This revolutionary material became the foundation of the brand's iconic trench coat, initially designed for British military officers during World War I. Features like epaulettes and D-rings, now style staples, originally served functional purposes in combat.
From Function to Fashion
Post-war, Burberry transitioned its utilitarian designs into civilian wardrobes. The brand's distinctive beige, black, red, and white Nova check, introduced in the 1920s as a coat lining, became a status symbol by the 1960s. Celebrities like Audrey Hepburn and Humphrey Bogart further popularized the trench coat in Hollywood films.
However, the check's overexposure in the 1990s led to counterfeiting and brand dilution. CEO Angela Ahrendts and creative director Christopher Bailey revitalized Burberry in the 2000s by repositioning core products, embracing digital innovation, and limiting check patterns to premium items.
A Modern Luxury Powerhouse
Today, under CEO Jonathan Akeroyd and designer Daniel Lee, Burberry continues to evolve while honoring its heritage. The brand's collections subtly reinterpret archival designs—such as the recently relaunched Knight logo
Beyond apparel, Burberry has expanded into fragrances, cosmetics (notably its bestselling Hero Eau de Parfum), and seasonal accessories, maintaining its position with 38% revenue growth in 2023 alone. Its Regent Street flagship store epitomizes the brand's ethos, featuring immersive digital displays alongside crafted outerwear.
Sustainable British Craftsmanship
Committed to ethical practices, Burberry achieved carbon neutrality in 2022 and now uses recycled materials in 90% of its products. The brand's Yorkshire manufacturing facility continues hand-sewing trenches using original techniques, with each coat requiring three weeks to complete.
From royal warrants earned in 1919 to dressing modern icons like Simone Ashley, Burberry's 167-year journey proves that functionality and elegance need not be mutually exclusive. As the brand enters a new chapter with fresh creative direction, its weatherproof legacy remains forever in vogue.