The Legendary Story of Burberry: A Timeless British Icon
Founded in 1856Thomas Burberry, the British luxury fashion house Burberry has grown into a globally recognized symbol of elegance, innovation, and classic design. From its beginnings as an outdoor clothing store in Basingstoke, England, Burberry has evolved into a brand synonymous with high-end trench coats, signature tartan patterns, and impeccable craftsmanship.
From Humble Beginnings to Global Fame
Burberry’s early success stemmed from inventor and visionary Thomas Burberry'sgabardine, a revolutionary waterproof and breathable fabric. This innovation became the cornerstone of the brand’s reputation for durable yet stylish outdoor wear.
By the late 19th century, Burberry attracted explorers and aviators, including Ernest ShackletonSir Edmund Hillary, who relied on the brand’s weatherproof clothing during their historic expeditions. The distinctive Burberry check, introduced in the 1920s, quickly became an iconic emblem of sophistication.
The Rise of the Iconic Trench Coat
During World War I, Burberry adapted its designs for military use by creating the trench coat, a refined overcoat featuring storm flaps, epaulets, and D-rings. Originally crafted for officers, this piece later became a staple of civilian fashion. Today, the Burberry trench coat remains one of the most sought-after luxury items worldwide.
Modern iterations of these coats feature cutting-edge fabrics, reversible designs, and smart technology, proving Burberry’s commitment to innovation while preserving its heritage.
Cultural Influence & Modern Reinvention
Throughout the decades, Burberry has dressed celebrities, royalty, and style icons, including Audrey HepburnKate Moss. The brand embraced digital innovation early, launching one of the first live-streamed fashion shows in 2009 under then-CEO Angela Ahrendts. Today, under creative director Daniel Lee, Burberry continues to balance tradition with modernity.
Sustainability & Future Direction
As consumers prioritize ethical fashion, Burberry has committed to adopting sustainable practices, including recycled packaging, carbon-neutral supply chains, and cruelty-free materials. Explore their latest initiatives and products
Burberry’s journey from a small rural store to a global luxury powerhouse