Since its founding in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British elegance, innovation, and timeless craftsmanship. Originally established as a small outdoor apparel store in Basingstoke, England, Burberry has evolved into a global luxury powerhouse, celebrated for its iconic trench coats, signature check pattern, and adventurous spirit.
One of Burberry's defining moments came in 1879 when Thomas Burberry invented gabardine – a revolutionary breathable, weatherproof fabric. This innovation laid the foundation for the brand's iconic trench coat, originally designed for British military officers during World War I. The coat's functional details like D-rings, epaulettes, and storm shields became hallmarks of Burberry's design aesthetic.
Throughout the 20th century, Burberry cemented its status as a cultural symbol. The brand's distinctive tan, black, red, and white check pattern, officially registered in 1924, became instantly recognizable. From being favored by explorers like Roald Amundsen to appearing in Hollywood films, Burberry products represented both refined luxury and practical functionality.
In recent decades, Burberry has successfully balanced tradition with contemporary relevance. Creative directors like Christopher Bailey and Riccardo Tisci have reinvigorated the brand while respecting its heritage. Their work has included digital innovation (Burberry was among the first luxury brands to live-stream fashion shows) and sustainability initiatives (phasing out plastics in 2018).
Burberry's accessories and fragrances have also achieved cult status. The brand's cashmere scarves wrap generations in warmth, while its fragrances like "Burberry Brit" and "My Burberry" have become bestsellers. This diversification, while maintaining core values, has helped Burberry remain powerfully relevant in competitive markets worldwide.
Today, under CEO Jonathan Akeroyd and Creative Director Daniel Lee, Burberry continues to redefine British luxury. The brand maintains approximately 430 retail stores globally
Looking ahead, sustainability remains central to Burberry's strategy. Recent initiatives include pledges for carbon neutrality and recycled materials in collections. The brand's commitment to craftsmanship endures through apprenticeship programs preserving traditional tailoring techniques, ensuring Burberry's legacy continues far into the future, just as boldly as it began in that small Hampshire shop.The Future of Innovation