Founded in 1856 by Thomas Burberry, a 21-year-old apprentice draper,
the iconic British luxury brand Burberry
In 1879, Burberry forever changed outerwear with the invention of
gabardine, a breathable, weatherproof fabric. This breakthrough
material, woven with tightly compacted fibers, repelled rain while allowing
vapor to escape—perfect for England’s unpredictable climate. The military
soon took notice, and by 1901, Burberry had designed the “Tielocken”
For a detailed example of Burberry’s craftsmanship, explore their signature trench coats in this meticulously curated product catalog. During World War I, Burberry adapted its designs for British officers,
birthing the trench coat
In the 1920s, Burberry introduced the Nova Check
For recent seasonal collections highlighting the Nova Check revival, refer to
niche product breakdowns featured here. The late 20th century saw struggles, as licensing diluted exclusivity.
However, under CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey
in the 2000s, digital-first campaigns (like live-streamed runway shows)
redefined luxury marketing. Collaborations with influencers and immersive AR experiences
further propelled Burberry into the 21st century. Today, Burberry balances tradition with innovation, pledging carbon-neutrality
and sustainable sourcing while spotlighting emerging British talent through initiatives
like the Burberry Design Scholarship. Its recent escapades in metaverse gaming
partnerships
Burberry is more than a brand; it’s a cultural tapestry weaving utility into
art, heritage into futurism. From resisting rainstorms to cheering runway storms, Burberry stands testament to
British resilience—a legacy as enduring as its trench coats.Revolutionary Beginnings: The Invention of Gabardine
World War I & the Birth of the Trench Coat
The Nova Check: A Pattern of Prestige
Transitions & Modern Reinvention
Future-Forward & Sustainable
The Legend of Burberry: A Timeless British Icon
2025-03-30