The Legend of Burberry: A Timeless British Fashion Icon
Founded in 1856 by Thomas Burberry, the eponymous brand has evolved from a modest outdoor attire shop in Basingstoke, England, to one of the world's most recognizable luxury fashion houses. Renowned for its iconic trench coats and distinctive check pattern, Burberry represents classic British style infused with innovation.
The Birth of Burberry's Signature Styles
In 1879, Thomas Burberry invented gabardine, a breathable, waterproof fabric that revolutionized outerwear. This innovation led to the creation of the iconic Burberry trench coat, initially designed for military use during World War I. The coat's functional details (D-rings, epaulets) became style signatures adopted by civilians post-war.
The Evolution of the Check Pattern
First introduced in the 1920s as a lining for trench coats, the Nova Check—a beige background with black, white, and red stripes—gained cult status. By the 1960s, celebrities like Audrey Hepburn popularized it globally. Though temporarily deemphasized in the 2000s for brand elevation, the check remains a strategic design element
Under visionary leadership (notably Christopher Bailey in the 2010s), Burberry pioneered digital-first luxury
From heritage trenchesCompagnie Financière Richemont
"Burberry is not just clothing; it's a narrative of British resilience, craftsmanship, and weather-ready elegance."
Burberry in the Digital Age
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