The Legacy of Burberry: A Timeless British Icon
Beginnings of Elegance
Founded in 1856 by Thomas Burberry, the eponymous brand began as a small outfitter in Hampshire, England. Burberry quickly became renowned for its outdoor attire, particularly the creation of gabardine in 1888—a waterproof, breathable fabric that revolutionized rainwear. This innovation led to the iconic Trench Coat, designed for British military officers during World War I and later adopted by civilians as a fashion staple.
From Utility to Symbol of Luxury
By the mid-20th century, Burberry transcended its practical roots to become a symbol of British sophistication. Its signature check pattern, introduced in the 1920s, became a globally recognized emblem of luxury. Celebrities like Audrey Hepburn and Humphrey Bogart further cemented its status, while modern collaborations—such as with Vivienne Westwood—reinvigorated its image for younger audiences.
Explore Burberry’s iconic products, including the Heritage Trench Coat and seasonal collections, in this detailed product catalog spreadsheet here.
The 21st Century Reinvention
Under the creative direction of visionaries like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation while honoring its heritage. The brand was among the first luxury labels to livestream fashion shows (2009) and integrate augmented reality into shopping experiences. Today, Burberry balances tradition with avant-garde designs, evident in its recent runway collections featuring deconstructed checks and sustainable materials.
How to Wear Burberry Today
A Burberry trench coat pairs effortlessly with both smart tailoring and casual denim. For bold statements, layer the classic check scarf over minimalist outfits. The brand’s modern accessories—like the Lola Bag—add urban edge to timeless ensembles. Visit the linked catalog