The Legacy of Burberry: A Timeless British Icon
Founded in 1856 by Thomas Burberry, Burberrygabardine
During World War I, Burberry adapted its weatherproof designs for military use, creating the iconic trench coat. Featuring epaulets, a storm flap, and the brand’s signature check-lined interior, this garment became synonymous with British style. Post-war, the trench coat transitioned into civilian fashion, adored by celebrities like Audrey Hepburn and Humphrey Bogart. Introduced in the 1920s as a lining for its coats, Burberry’s Nova check—a pattern of black, white, and camel stripes—gained cult status. By the 1960s, the check adorned everything from scarves to luggage. For a curated list of Burberry's classic and modern pieces, explore this product catalog
In the late 20th century, overexposure of the check pattern led to brand dilution. Under CEO Angela Ahrendts and Creative Director Christopher Bailey (2001–2018), Burberry rejuvenated its image by embracing digital innovation—live-streaming fashion shows and leveraging social media—while returning to its heritage of craftsmanship. The brand also reduced its use of the Nova check, repositioning it as a discreet emblem of luxury. Now led by Creative Director Daniel Lee, Burberry continues to blend tradition with modernity. Recent collections revisit archival designs, like the Knight motif, while pioneering sustainable practices. With flagship stores worldwide and a robust online presence, Burberry remains a pillar of British fashion, proving that impeccable quality never goes out of style.The Birth of the Trench Coat
The Signature Check Pattern
Challenges and Reinvention
Burberry Today