Burberry’s journey began in Basingstoke, England, where Thomas Burberry opened his first shop at the age of 21. Initially focusing on durable outerwear, the brand quickly gained popularity for its weatherproof fabrics. In 1879, Burberry revolutionized the industry by inventing gabardine, a breathable, waterproof material that became a staple for explorers and adventurers. This innovation laid the foundation for the iconic Trench Coat, which debuted during World War I as part of British military uniforms.

The Signature Check and Cultural Impact

One of Burberry’s most distinctive symbols is the Nova Check—a camel, black, red, and white plaid pattern introduced in the 1920s as a lining for its coats. Over time, the check became synonymous with the brand, adorning everything from scarves to handbags. However, its ubiquitous presence led to overexposure in the 2000s, prompting then-CEO Angela Ahrendts and Creative Director Christopher Bailey to reimagine Burberry’s product strategy, including limited-edition collections and digital campaigns to reignite exclusivity.

Modern Reinvention and Sustainability Efforts

Under current Creative Director Riccardo Tisci, Burberry has embraced contemporary trends while honoring its heritage. Collaborations with streetwear icons and bold runway shows have attracted a younger demographic. Additionally, the brand has committed to sustainability, pledging to become carbon-neutral by 2022 and launching the Burberry Sustainability Program

Conclusion: A Future Anchored in Tradition