Founded in 1856 by Thomas Burberry at the age of just 21, the British luxury fashion house Burberry
The Invention That Revolutionized Outerwear
In 1879, Thomas Burberry invented gabardine
The Burberry trench coat's design was perfected during World War I when the British military commissioned the company to adapt its civilian raincoat for officer use. Features like D-rings for equipment, epaulettes for ranking insignia, and storm flaps
The Distinctive Check Pattern
The Burberry check, first introduced in the 1920s as a lining for trench coats, became one of fashion's most recognizable patterns. Originally called the Haymarket Check
, this camel, black, red, and white plaid design has endured over a century while periodically being revamped to maintain contemporary relevance.
Interestingly, during World War II, the company removed the check pattern from its outdoor clothing as it was deemed too conspicuous during blackout conditions. The design remained popular in exports to neutral countries however, demonstrating its international appeal even during wartime.
From Functional Clothing to High Fashion
Throughout the 20th century, Burberry transformed from purely functional outerwear to a status symbol beloved by celebrities and royalty. Notable moments include:
- Ernest Shackleton wearing Burberry
- The brand becoming a favorite of Hollywood stars like Humphrey Bogart and Audrey Hepburn
- British actress Emma Watson wearing Burberry during her Harry Potter promotions
According recent product performance statistics, the Burberry trench remains one of their all-time bestsellers, with modernization including smart fabric technologies and contemporary cuts appealing to younger customers.
21st Century Evolution
In recent decades, Burberry has successfully balanced tradition with innovation becoming a prepared in fashion grows with:
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