The Iconic Journey of Burberry: A 165-Year British Legacy
Founded in 1856 by 21-year-old Thomas Burberry, this quintessentially British brand began as a small draper's shop in Basingstoke, Hampshire. What started as a modest operation specializing in outdoor attire has grown into a global luxury powerhouse, recognized for its signature check pattern and trench coat innovation.
The Birth of Weatherproof Fashion
Burberry's breakthrough came in 1879 with the invention of gabardinepolar explorer Ernest Shackleton
During World War I, Burberry adapted its designs for military use, creating the iconic trench coat
Under creative leadership including Christopher Bailey and Riccardo Tisci, Burberry has embraced digital-first strategies2023 collection
The Burberry check became so recognizable it faced overexposure in the 2000s before strategic redesigns restored its exclusivity. Today, the brand balances accessibility (through beauty lines and scarves) with high fashion (runway collections averaging $8,000 per outfit). Celebrities like Emma Watson and Timothée Chalamet frequently appear wearing Burberry's modern silhouettes. From outfitting explorers to dressing Hollywood stars, Burberry's unusual journey from practical rainwear to runway phenomenon
Trench Coat: From War Uniform to Fashion Staple
Year
Development
1920
The distinctive Burberry check introduced as coat lining
1955
Receives Royal Warrant as waterproofing supplier
2018
Riccardo Tisci becomes Chief Creative Officer
Modern Transformation & Digital Innovation
Cultural Impact: Beyond Fashion
Sustainability Initiatives