Founded in 1856 by Thomas Burberry, Burberry is a quintessentially British brand that has become synonymous with luxury, innovation, and timeless style. From its humble beginnings as a small outdoor apparel shop in Basingstoke, England, Burberry has evolved into a global fashion powerhouse, renowned for its iconic trench coats, distinctive plaid patterns, and commitment to quality craftsmanship.
The Birth of a Legend
Thomas Burberry, a visionary entrepreneur, initially focused on designing outdoor attire that could withstand the unpredictable British weather. In 1879, he revolutionized the textile industry by inventing gabardine, a breathable, weatherproof, and durable fabric. This innovation laid the foundation for Burberry's reputation as a pioneer in functional yet stylish clothing. The brand's first breakthrough came when it became the official outfitter for British explorers and military personnel, including the famous polar expedition led by Ernest Shackleton.
The Iconic Trench Coat
Perhaps the most recognizable symbol of Burberry is its trench coat. Originally designed for British Army officers during World War I, the trench coat quickly became a civilian favorite. Its iconic features—epaulettes, a storm flap, and the signature D-ring belt—continue to define modern trench coat designs. Today, the Burberry trench coat remains a wardrobe staple for celebrities, fashion enthusiasts, and professionals alike, embodying a perfect blend of tradition and contemporary style.
The Burberry Check
Another hallmark of the brand is the Burberry check, a distinctive plaid pattern introduced in the 1920s as a lining for trench coats. Over time, this pattern has become a global symbol of luxury, adorning everything from scarves and handbags to ready-to-wear collections. Despite its widespread popularity, the check has faced challenges, including overexposure and counterfeiting. However, under the creative direction of designers like Christopher Bailey and Riccardo Tisci, the brand has successfully reinvented the check, blending heritage with modernity.
Modern Innovations and Global Influence
In recent years, Burberry has embraced digital innovation, becoming one of the first luxury brands to livestream fashion shows and adopt a "see now, buy now" retail model. The brand has also expanded its product lines to include fragrances, beauty products, and accessories, ensuring its relevance in a rapidly evolving market. For a detailed look at some of Burberry's latest offerings, you can explore this product spreadsheet.
Commitment to Sustainability
As a forward-thinking brand, Burberry has also prioritized sustainability, pledging to reduce its carbon footprint and eliminate unnecessary plastic packaging by 2025. The brand's dedication to ethical practices and environmental stewardship reflects its commitment to preserving both its heritage and the planet for future generations.
From its innovative beginnings to its status as a global luxury icon, Burberry's story is one of resilience, creativity, and unwavering dedication to quality. Whether it's a classic trench coat or a modern reinterpretation of the check, Burberry continues to inspire and captivate fashion lovers around the world.