Burberry, a name synonymous with luxury, innovation, and British heritage, has been a global icon for over 160 years. Founded in 1856 by Thomas Burberry, the brand initially started as a small outfitter's shop in Basingstoke, England. Today, Burberry is celebrated worldwide for its distinctive check pattern, iconic trench coats, and commitment to quality.
From Humble Beginnings to Global Recognition
Thomas Burberry was just 21 years old when he opened his first store. His vision was to create outdoor clothing that was both functional and stylish. In 1879, Burberry invented gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation quickly gained recognition, and by the early 20th century, Burberry had become the preferred choice for explorers, aviators, and military personnel.
The Iconic Trench Coat
One of Burberry's most enduring contributions to fashion is the trench coat. Originally designed for British soldiers during World War I, the trench coat was a practical yet elegant solution to the challenges of trench warfare. Featuring a double-breasted design, epaulettes, and a storm flap, the trench coat soon transcended its military origins to become a staple of civilian wardrobes. Today, the Burberry trench coat remains a symbol of timeless sophistication.
The Burberry Check
Another hallmark of the brand is the Burberry check, a distinctive plaid pattern first introduced in the 1920s as a lining for the trench coats. Over the years, the check has adorned everything from scarves to handbags, becoming a global symbol of luxury. While the check faced some overexposure in the late 20th century, Burberry successfully revitalized it in the early 2000s by integrating it into modern, innovative designs.
Innovation and Sustainability
Burberry has consistently embraced innovation, both in its designs and its business practices. The brand has been a pioneer in digital fashion, being one of the first luxury labels to livestream its runway shows and embrace social media. Additionally, Burberry is committed to sustainability, with initiatives aimed at reducing its environmental footprint. The brand has pledged to become carbon-neutral by 2022 and continues to explore eco-friendly materials and production methods.
Explore Burberry's Collections
For those interested in exploring Burberry's latest offerings, this product spreadsheet
In conclusion, Burberry's story is one of resilience, innovation, and an unwavering commitment to excellence. From its humble beginnings in a small English town to its status as a global luxury powerhouse, Burberry continues to inspire with its blend of tradition and modernity. As the brand looks to the future, its legacy of quality and style ensures it will remain a favorite for generations to come.