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Adidas: A Journey from a Small German Workshop to a Global Sports Giant

2025-05-20
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Adolf Dassler, affectionately known as "Adi," had a deep passion for sports from a young age. In the 1920s, he began experimenting with ways to improve athletic shoes. At that time, sports shoes were basic and lacked the support and performance features we take for granted today. Adi saw an opportunity to create something better. With determination and a keen eye for detail, he started crafting shoes in his mother's laundry room in Herzogenaurach, Germany.

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