Adidas, a name that has become synonymous with sports, style, and innovation, has a rich and inspiring brand story. The roots of this iconic brand can be traced back to a small town in Germany, where a visionary named Adolf Dassler embarked on a journey that would change the world of sports footwear and apparel.

Adolf Dassler in his early workshop
Key Milestones
- 1924:
- 1949:
- 1954:
- 1967:
- 1971: