Founded in 1856 by Thomas Burberry, Burberry is one of the most iconic British fashion brands, renowned worldwide for its timeless designs and impeccable craftsmanship. Over the years, Burberry has evolved from a small outdoor apparel store to a global luxury brand, synonymous with sophistication and innovation.
The Birth of a Brand
Thomas Burberry, a young draper's apprentice, opened his first shop in Basingstoke, Hampshire, at the age of 21. His vision was to create clothing that combined practicality with style. In 1879, he invented gabardine, a water-resistant and breathable fabric that revolutionized outdoor wear. This groundbreaking material became the foundation of Burberry's success and was later used to design the iconic Burberry trench coat, which remains a wardrobe staple today.
The Trench Coat: A Symbol of Heritage
The Burberry trench coat was originally designed for British military officers during World War I. Its durable fabric, weather-resistant properties, and functional design made it an instant classic. Over the years, the trench coat has transcended its military origins to become a symbol of luxury and elegance, adored by celebrities and fashion enthusiasts alike.
Innovation and Expansion
Burberry's commitment to innovation has always been at the heart of its success. In the 1920s, the brand introduced the signature Burberry check, a distinctive plaid pattern that has become instantly recognizable. This bold design was initially used as a lining for trench coats but later expanded to scarves, handbags, and other accessories.
In the 21st century, Burberry embraced digital transformation under the leadership of former CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey. The brand became a pioneer in combining fashion with technology, launching virtual runways, social media campaigns, and personalized shopping experiences.
Burberry Today
Today, Burberry continues to be a leader in the luxury fashion industry, known for its high-quality materials, innovative designs, and commitment to sustainability. The brand has introduced initiatives to reduce its environmental impact, such as using recycled materials and reducing waste in its supply chain.
From its humble beginnings in a small English town to its status as a global fashion powerhouse, Burberry's journey is a testament to the enduring appeal of British style and craftsmanship. Explore Burberry's latest collections